Mission, Vision and Values

To date, South Africa is not recognized as a source country by the major world customers of vegetables. The aim of Just Veggies is to promote KwaZulu-Natal as a source of high-quality processed vegetables, thus providing sustainable job opportunities for the local community in which it operates.

Our Mission

Just Veggies is determined to make a positive impact on individuals, the community and the culture of South Africa. We aspire to create an environment in which to produce quality, differentiated products to ensure a sustainable future.

Our Vision

Changing lives through upliftment, leaving a lasting legacy and creating stakeholder value through sustainable business practices.

Our Values

Respect – For our earth, our people and cultural diversity.
Accountability – To our investors, our teamselves, our stakeholders/customers, our community, the way we do business and the quality products we produce Together with reliable and timely delivery!!
Integrity – honest, transparent, responsible, reliable, trustworthy
Passion – For the business, life and our community
Innovation – In the way we do business, products and practices.
Humility – Caring for others, sharing of knowledge and learning from others.